Takashi Red Packet Design

client

role

Illustration / Typography / Visual & Graphics

recognition

We used colours in red and dark green for the red packets which are the symbolic of Happiness and Evergreen. The design of the phrase 「萬事如意」(Meaning: May everything go as you hope) was inspired by the traditional paper-cutting art, expressed in cylinder-liked shape, representing both traditional and modern characteristics, also corresponding the brand’s principles on inheritance and elaboration.

利是封選用紅色及墨綠色,象徵喜慶與常青。而當中「萬事如意」字體由設計師以中國傳統剪紙藝術為靈感所設計,並以立體圓筒方式展現,兼具傳統色彩與現代美感,同時亦呼應了餐廳以「傳承」及用心製作的理念。

Creative Concept | Count to Ten
Art Direction | Count to Ten
Packaging Design | Count to Ten

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