MaskOn. Branding & Packaging Design

2020 is destined to be an unforgettable year. Mask on has become a daily habit for everyone. However, the expression and mood under the mask have since been obscured. The brand “MaskOn” using life and emotion as its theme, hoping to give new meaning to masks, Count to Ten used colours as a design direction to design the boxes for the series of the product. Different colours and typographics are used in the design to combine, hoping to reminiscent of the mood represented by colours in a more intuitive way, bringing vitality to the society and adding a message of sense of life to everyone.

2020年註定是一個令人難以忘懷的一年。「戴口罩」成為了人們的新常態，而口罩下的表情及心情卻從此被遮蔽。品牌以「生活、心情」作為主題，希望為口罩賦予新意義。我們以此作為出發點，為品牌設計外盒包裝。設計中利用了不同顏色及文字視覺效果進行組合，希望以更直覺方式令人聯想到顏色所代表的心情，為沉寂的社會帶來生氣之餘，也增添一份生活感。

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