FENDI New Year CRM

As part of the brand’s New Year’s Eve customer event, we designed a classic pinwheel for our client. The main pattern of pinwheel is based on the brand’s Spring/Summer 2021 collection. The fan blades are specially designed and adjusted, with the usage of die-cutting, laser cutting and embossing techniques, which gives the pinwheel an aesthetic appearance and also easy to make. Customers could choose different color options and craft their own pinwheel, wishing a good fortune for the coming new year. The pinwheel could also equip with a stand so that the pinwheel can become a nice New Year decoration.

"作為品牌新年客戶活動的一環，我們為客戶設計經典手搖風車。風車設計以品牌2021年春夏系列中的主要圖案為題，扇葉經過特別設計及不斷調整，配合模板裁切、鐳射切割及擊凸等工藝，令風車擁有美觀外表之餘亦易於製作。客人可根據喜好選擇不同扇葉，親手製作四種不同顏色配搭的風車，於新年轉個好運，祈求順景。風車亦設有台座，讓風車直立成為新年擺設。"