Fendi Red Packet Deluxe Version

client

Fendi

role

Premium Packaging

recognition

Fendi CNY Red Packet Design

With a seasonal-flower as theme for DIY series, Count to Ten responsible for design its brand position and packaging, the designs are implied by its colour combo so to evoke the illusion of the shades of flowers. Flower Crochet Bracelet also honoured to be announced this product awarded with a merit.

“Fendi經典手袋系列Baguette在2019年強勢回歸,作為品牌今年的主推產品 ,利是套盒延續Baguette熱潮, 以中國紅色漆盒為概念,雙開門式的設計展現中式味,再配以立體牡丹與玫瑰串珠刺繡效果,把經典重現眼前。而利是封則以浮雕效果展現牡丹圖案和Logo,分別有金色及銀色。當中所使用的牡丹花圖案,均由設計師手繪完成。品牌利是套盒分為兩個版本,漆盒利是套盒為Deluxe版本,左右兩邊可容納共20個利是封。”

Creative Concept & Ideas | @Count to Ten.
Design | @Count to Ten.
Illustration Drawing | @Count to Ten.
Photography | @Count to Ten.

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