3rd FilmLab

Count to Ten continues to work on the main visual design for HAF 3rd FilmLab. The design is based on the concept of 「light and shadow」, with black and white as the main color palette. The geometric shapes representing the different ideas of the creators, and the projection and refraction of the 「shadow」 through the 「light」 from all directions expresses the relationship between the organizers and the creators and their works, as well as the interpretation of the two inseparable concepts of 「reality and fiction」. 「Shadow」 is both fictional and real, and the creations are the reflections and dialogues between 「fiction」 and 「reality」. In addition to the main visual, we also produced a short animation for the client to enhance the main concept.

"Count to Ten 續為香港亞洲電影投資會(HAF)「電影培訓先導計劃」進行主視覺設計工作。第三屆設計以「光影」作為概念，並以黑白為主色調表達。形狀各異的幾何立體圖形代表不同理念的創作者，透過四面八方的「光」進行投影及折射出不同的「影」，表達計劃中主辦方與創作者及其作品的關係，同時亦是對「現實與虛構」兩個密不可分的概念加以詮釋。「影」既是虛構，卻又實在，創作就正是以「虛構」為「現實」進行反思及對話。除主視覺圖像外，我們亦為客戶製作短片，加強主體概念的表達。"